Making a living with blogging is possible – it just takes a lot of hard work and a proper monetisation strategy. One of the key parts of earning some money with your blog or website comes with the help of advertising. However, you need to manage your ads properly in order to benefit from them.
The good news is that managing your banner ads is not too difficult in WordPress. You can find plenty of good WordPress plugins to help you with the task and kickstart your ability to earn money with your blog.
Let’s check out the 6 must-have WordPress plugins to manage banner ads on your blog or website.
If you are serious about your ads and their performance, check the Advanced Ads plugin. It’ll help you manage the ads, but also make optimising the ads easier. While you’ll enjoy a lot of functionality, you don’t have to worry about the plugin being too hard to use. Advanced Ads is easy enough to use even if you are a beginner. You’ll get support for different types of ads from affiliate to image banners. You can also create different conditions for the ads – making personalisation much easier.
AdPress – WordPress Advertising Plugin
This premium advertisement plugin is great for professional use. The plugin will allow you to display different types of banners from links to flash video. You can also create an ad rotation schedule and adding your own ad campaigns won’t take longer than a few minutes. The banner ad plugin comes with native PayPal support, which makes it a great tool for many bloggers. The AdPress plugin won’t come free; but if you want a comprehensive tool, this is definitely worth the one-off payment.
Adrotate has a free ad management plugin, but also a premium version for professional use. However, for most blogs, the free plugin is sufficient. It will make it ease to add and display ads right from your dashboard and you can create custom ads or use ad networks such as Google AdSense and Chitika. The plugin supports most common ad sizes and the ads are fully responsive.
ADS Pro – Multi-purpose WordPress Ad Manager
ADS PRO is not free to use, but you’ll get functions from managing the ads to displaying and selling them with the plugin; making it a great purchase. You can even geo target your banner ads and the customisation options are superb in general. There are over 20 banner display options and you have a lot of scheduling options to choose from. You can add the ads using from three billing options. These are CPC, CPM and CDP – the detailed statistics you get with the plugin can be useful in terms of choosing the best billing option.
However well managed your ads are, visitors won’t enjoy staying on the site long enough to click them if the blog doesn’t load properly. Slow and clunky sites are the worst to use and problems navigating and using the site will quickly show in your revenue streams.
Therefore, it’s important to consider adding just a few banner ads that would drive the most traffic. Test different ads and make sure you target your actual visitors with the ads. If your blog is about horses, having a lot of car ads on the site probably isn’t the smartest idea.
In addition, make sure your host offers you enough bandwidth. If your website is slow, it might just be that your server host is not good enough for your blog’s needs. Check with OZCodes for offers and information regarding the top web hosts around.
With the above six WordPress plugins, managing banner ads shouldn’t be a problem. So, pick your favourite and take your WordPress marketing to the next level.