The incredible technological advancements and free access to any imaginable electronic device and tool out there have had a huge impact on every single aspect of our lives.Communication has become much easier and straightforward with the invention of multiple media channels and omnipresent social media that seem to rule our world nowadays. Social media has become an integral part of our daily routine not only in terms of communication with friends and family but also as an ingenious tool for reaching business success. In today’s highly competitive market, it’s almost impossible to boost your brand awareness without placing your brand on social media channels. Luckily, there is a wide range of user-friendly tools and apps that can help you achieve this goal.
Here, we’ve rounded up seven tools that can help you streamline and consolidate your social marketing efforts.
1. Buffer
Buffer is a fantastic publishing platform for major social media sites that let your team increase their productivity by saving time managing their social media. Buffer helps you share your content at a real time and post to all of your social networks. It’s most powerful feature is the ability to drag-and-drop social publishing, schedule and analyze all of your posts. It also lets you engage with multimedia by uploading your video or creating beautiful images in just a few clicks.
2. Active Collab
Active Collab is a powerful and yet simple project management tool that helps your team keep a track of their tasks and keeps everyone on your team in the loop. It is a rich-feature Basecamp alternative that allows your team to delegate tasks and track time from the initial to the final stage of the project development. Also, it lets you team workers collaborate by commenting and making to-do lists in a matter of seconds. The special strength of ActiveCollab is the ability to involve clients and let them invoice at any given time.
3. Oktopost
Oktopost is a cloud-based social media monitoring and analytics tool built to help businesses manage their social media publishing with ease. Oktopost lets its users publish their content on a variety of media channels, design social media campaigns and monitor their performance. It allows your team to create live monitors, easily track key competitor activities and get fresh ideas for your future content. Also, Oktopost Social inbox checks automatically your posts, enabling you to focus on the real work.
4. Sprout Social
Sprout Social is all-in-one social media management software. It integrates with most social media channels like Twitter, Linkedin, and others to let you run a management of your customer base with a breeze. The best thing about Sprout Social is that it collects all of your important messaging in a single stream. This is a huge time saver when you are planning a new project as you don’t have to waste ample of time answering to customers’ questions.
5. Sendible
Sendible enables you to compose and schedule your content, plan a content calendar and assign tasks to your team members. It’s a brilliant browser-based platform which is particularly useful for in-house or agency marketers as it gives you the access to social media monitoring and reporting. It allows a wide selection of integrations to help you manage your content and run digital project management without much hassle.
6. Sumall
Sumall is a provider of free web analytics software. It draws data from multiple sources and creates meaningful reports. Once you connect your social media networks to Sumall, it will begin pulling data and numbers to one central dashboard of analytics. In its core, Sumall sums up the data best provided by others and enables your customers to view all of your data using a simple visualization.
7. Hootsuite
Hootsuite is a powerful dashboard that allows your team handle a number of accounts in a single location. You can use a dashboard to schedule your content across over 25 social networks. Not only does it enable your team to assign permission levels to members, create and delegate tasks, but it also lets you track influencers and keywords with conversation maps. It’s the perfect tool that will help you connect with your customers much faster and safer.
